7 Things Optical Retailers Must Ask Before Ordering Bulk Eyeglasses
In the fast-paced world of eyewear, bulk eyeglasses aren’t just about picking frame styles or following seasonal trends. It’s a deliberate choice that has a direct impact on brand equity, consumer confidence, and margins and profits. It doesn’t matter if you’re a boutique carrying your own line or a national chain stocking so-called designer brands. There’s a lot […]
Are You Making These Common Mistakes When Ordering Wholesale Eyewear? 6 Pitfalls to Avoid
The eyewear game these days—talk about cutthroat. Founders, product folks, basically anyone steering the ship—they’re under pressure like crazy. You have to crank out shades that look good, can take a beating, and do, you know, what sunglasses are supposed to do. Meanwhile, there’s this minefield of sourcing headaches and scaling drama, so it’s not […]
