OEM Optical Frame Manufacturers vs ODM: What’s Right for Your Brand?

OEM Optical Frame Manufacturers vs ODM What’s Right for Your Brand

If you’ve been in the eyewear game for more than a month, you’ve already heard the question: “Are you going OEM or ODM?”   It sounds simple, but it’s one of those choices that sneaks into everything—your margins, your lead times, your design freedom, and even the way people talk about your brand at trade […]