The eyewear industry is going through a big shakeup, and private label sunglasses are the ones that are in the center of this revolution. For brand founders, sourcing managers, and design leads, private label manufacturing means flexibility and control, combined with profits. This allows them to present themselves in a crowded market with designs that are original and can be produced in record time. Thus, this process helps brands to quickly adjust to whatever the consumer wants. Therefore, private label sunglasses stand as a backbone for company growth and a competitive edge.
According to Statista, the global revenue of the sunglasses segment is expected to rise to $38.49 billion by 2025, with the rise in private label and OEM brands.
From chic boutique labels in the US and Australia to fast-growing e-commerce labels throughout Europe and Asia, private label sunglasses will move from a niche market to a mainstream hit in 2025. Here’s why savvy B2B buyers are jumping on this exciting trend.
1. Why Private Label Sunglasses Offer Complete Brand Control
With private label sunglasses, you build your brand while leveraging an experienced manufacturer’s setup. OEM and ODM options give you flexibility from the initial design to the packaging stage.
As per the report of Statista in 2024, nearly 35% of the sunglasses sold in Europe were made under private labels. This share is expected to grow by 12% every year, especially in brands that are online-first and direct-to-consumer-oriented.
Whether you’re improving an existing design or creating a new look from the ground up, private labels turn your ideas into real, market-ready products.
2. Faster Time-to-Market with soup-to-nuts Eyewear Partners
In today’s quick-moving retail world, speed is key. Customers now want suppliers who can manage everything—designs, mold creation, samples, and mass production—all in one place.
Brands working with integrated suppliers see product launches happen 30–40% faster. They also cut internal coordination costs by up to half.
Manufacturers like Aisen Optical stand out by providing complete development services. This approach makes the process smoother and more efficient for global B2B customers.
3. How Premium Materials Elevate Private Label Sunglasses
Private label no longer mean “generic”. Today, high-end private sunglasses are made from luxury materials like acetate, TR90, and titanium and have polarized lenses.
Polarized sunglasses are catching on, with a projected growth of 56%, especially in the US, India, and Southeast Asia. Using premium materials can increase retail prices by 25 to 40 percent, says McKinsey.
Quality boosts trust. When customers see your brand as durable and comfortable, they become loyal fans who spread the word.
4. Design Determinatives Help You Stand Out
With custom-branded sunglasses, you can deliver exclusive silhouettes, curate market-specific collections, and create seasonal designs that truly resonate with your audience.
Gen Z and Millennials are all about those funky, unique glasses—like, if your eyewear isn’t dropping some serious style points or letting them tweak the look, forget it. Deloitte’s numbers say 62% of them want brands that get this. Honestly, it makes sense. Who wants to walk around looking like a clone?
Private label also make it possible to match local tastes while still reaching a global audience. To give an example, you can go bold and fashion-forward for the frames in Spain and France while offering something simple and minimalist for Australia and Japan. This kind of flexibility helps you stay in touch with the markets and embrace varied sets of customers.
5. Why Private Label Sunglasses Work for Startups and SMEs
A predominant shift in eyewear manufacturing is the establishment of low minimum order quantities, facilitating private labeling for small- to medium-sized brands.
According to global suppliers, sunglasses’ new brands started orders from anywhere between 300 and 500 units, down from 3,000, in 2025.
This permits new brands to flirt with markets, reduce excess inventory, and experiment with designs at high speed.
6. Global Demand for UV Protection Is Soaring
In the conception of style, sunglasses have been upgraded to a health flaw. As the hype grows on UV rays, blue light, and eye health, people want to know more than just style. They want glasses that protect their vision.
WHO states that 2.2 billion people worldwide have vision problems. Many of these issues could be avoided. To address this, sunglasses with UV400 protection are now very popular in Asia, Europe, and the US.
Creating private label glasses lets your brand offer both style and function. It helps you stand out from generic, mass-market options. This shift opens doors for new brands to test different markets, cut down on excess stock, and try out new designs rapidly.
7. Better Profit Margins and Loyal Customers
Private label sunglasses can be marked up three to five times over their production costs.
This is possible because of their premium branding and control over designs. Well-made frames also encourage customers to buy again with each new collection.
According to Statista, retail prices for these sunglasses range from $85 to $120.
Manufacturing, meanwhile, usually stays well under $25. Private label sunglasses, with proper marketing and placement, can start becoming an income for sustainability. They transform from simple products into profitable brands.
Final thought: private label is essential, not optional.
It provides scale, control over your brand, and global reach. Partnering with experts like Aisen Optical makes a difference. They combine OEM/ODM skills, quality materials, and complete eyewear development.
If you’re starting a fashion line in the UK or trying a new direct-to-consumer brand in India or Vietnam, using a private label can help you tell your story. It’s a great way to grow your business successfully in 2025 and afterwards.
TL;DR
Private label sunglasses let you control branding, design, and pricing.
OEM & ODM models help launch unique styles with fewer headaches.
Use premium materials to build credibility and charge more.
Work with one-stop vendors to scale faster and smarter.
Leverage global UV awareness to position your products as health-focused.
Start with low MOQs and grow with data-driven confidence.
Aisen Optical helps you build your eyewear brand from concept to completion.
